Start With Why

What businesses do doesn't matter. It's all about WHY you do it. Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views. Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time. Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn't matter what you do, it matters WHY you do it. Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why. Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY? Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it. ** Back in 2002 Simon Sinek, now a motivational speaker, was a businessman owning a consulting firm. At some point of his career he realized that something went wrong; he felt trapped. To improve the state of things, Sinek started looking for the reasons for his demotivation, analyzing the experiences of those who managed to build successful businesses - and even to have a significant impact on the world. Sinek noticed that all big leaders were unique (indeed, Martin Luther King and Steve Jobs had little in common), but they used the same approach: they all started with WHY. The knowledge he discovered inspired Sinek, and he decided to share it in a book “Start With Why”, as well as at numerous public events.