Thinking, Fast and Slow

Drawing on a lifetime’s experimental experience, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. The phenomenal New York Times Bestseller by Nobel Prize-winner Daniel Kahneman, Thinking Fast and Slow offers a whole new look at the way our minds work, and how we make decisions. Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do. *** Daniel Kahneman is one of the most important thinkers of this century. His ideas had a deep and wide impact in various fields including economics, medicine, and politics. In this highly anticipated book, Daniel Kahneman explains there are two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more purposeful, and more logical. Kahneman shows the extraordinary abilities as well as the shortcomings and biases of fast thinking, and reveals the impact of intuitive impressions on our thinking and behavior. By knowing how these two systems shape our judgments and decisions, we can understand, among other things: - The impact of loss of enthusiasm and too much confidence in corporate strategy. - It's difficult to predict what will make us happy in the future - The challenge of creating a clear framework for risks in the workplace as well as the home. - The profound impact of cognitive biases on everything from trading on the stock market to planning your next vacation.